Keyword Research 101 Executive Summary

Keyword research is an integral part of your SEO strategy. Before creating content for your site, you should know what terms your audience uses to find your content. Their search terms are the keywords you want to use to drive more traffic to your site. 

See below the features of this executive summary.

Features

• What Is Keyword Research?
• Why It Matters
• Is Keyword Research Still Relevant?
• Essential Concepts of Keyword Research
• Understanding Keyword Types
• Keywords vs Topics
• Latent Semantic Indexing
• Understanding Keyword Intent
• Key Elements of Keyword Research 
• Getting Started With Keyword Research
• Determine Your SEO Goals
• Making A List of Keywords
• Research the Keywords You've Come Up With
• How Intent Affects Keyword Research
• Keyword Research Tools
• Using Your Keywords
• Use Google Keyword Planner to Whittle Down Your List
• Prioritise Your Best Chances
• Research the Monthly Search Volume for the Keywords You Choose
• Consider SERP Features
• Make Sure Each Bucket Has a Mix of Short and Long-Tail Keywords
• Observe How Your Competition Is Ranking
• Best Keywords for SEO
• Where To Use Keywords In Your Content
• Top 5 Tips for Better Keyword Research
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