How To Find and Keep Your Audience

Get to know your prospect's likes, dislikes, problems, struggles, weaknesses, burning questions, and pains. when you do, you can tailor your offer and marketing copy in a way that specifically speaks to them.

The people you're trying to reach have to feel like your offer is exclusively for them and suitable for their specific needs. It has to feel like a personal, perfect fit. 

Use your ideal customer's language. Survey them, read forum posts, or get on a phone call with your potential clients. carefully observe how they describe their pains and struggles, then make a list of the words and phrases they use.

Ideally you want your content to be tailored specifically to them and their needs. You want to make each member of your audience feel individual and valued. The best way to do so is to use their own words in your marketing. 

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