Creating A Brand For Your Business Executive Summary

Anyone can create a business but building a brand goes far beyond filing paperwork and coming up with a name.

When you start trying to connect the dots between what you're selling and who your potential customers are many questions may come up. What should it feel like? How should it look? How do I make it resonate with my target market?

Branding is a powerful marketing tool and establishing a brand early on can mean the difference between wild success and mediocrity.

Features

• What Is A Brand?
• Why Do I Need a Brand?
• How to Build a Brand
• Research Your Target Audience and Competition
• Defining Your Target Audience
• size Up the Competition
• Your Brand Focus and Personality
• What's Your PositioningStatement?
• What Words Do You Associate With Your Brand?
• What Personifies Your Brand?
• Creating a Voice for Your Brand
• Picking A Business Name
• Taglines and Slogans
• Create a Tagline
• Choose The Look of Your Brand
• Choosing Colours
• Fonts
• Designing A Logo
• Applying Your Brand
• Debunking Some Common Myths About Branding
• Tools For Hearing What Your Customers Are Saying
• Building Your Brand Is Important
• Instant download to your smartphone, tablet, or computer.
• Exclusive to Royalty Luxury Health and Beauty.