Supercharge Your Email List Executive Summary

When it comes to email marketing, most business owners send out every email to everyone on their list. And while this may be the easy way to do things, it's certainly not the most effective. Blasting emails to everyone on your list is a mistake.

Smart business owners segment their email lists. What is email segmentation?

It's a technique that email marketers use to send highly targeted, specific emails to specific segments of their list. Different people receive different emails depending on which segment they're in.

Segmentation makes sense on an intuitive level. After all, probably not every email you send is appropriate for everyone on your list.

Features

• New Subscribers
• By Preferences
• By Location
• Open Rate
• Inactivity
• Lead Magnet
• Abandoned Form
• Abandoned Shopping Cart
• Non-Buyers
• Buyers
• Type of Purchase
• Purchase Frequency
• Seasonal
• Stage In Sales Funnel
• Age
• Gender
• Company Role
• Organisation Type
• Clicks
• Satisfaction
• Customers Who Refer
• Event Attendance
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