A Quick Guide For Developing A Tone of Voice For Your Brand

People often think about how a brand looks visually, from fonts to colours to design styles. However, the voice of the brand is often overlooked.

With the inclusion of social media in marketing efforts, brand voice has become more important than ever as a way to stand out from the crowd of digital chatter.

Even if you're unfamiliar with the term, you have likely experienced it. For example, the company who sells surf gear takes on the vocabulary and attitude of a surfer. The tween clothing company loosens up its language and uses common slang to connect with their target audience.

While you can get away without having a distinctive brand voice, you can take your marketing much further once you've established one.

Let's go further into the details on what brand voice is and how you can develop one of your own.

Features

• What Is Brand Voice?
• Why Does Brand Voice Matter?
• Audit Your Current Voice
• Identify Your Audience and Personas
• Know Your Tone
• Review and Adapt
• Instant download to your smartphone, tablet, or computer.
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